We sought to celebrate the true character of fandom and encourage college basketball fans to raise their connection during the regular season. Everyone talks about March Madness… the Big Dance. But the music starts way before March. And it was our job to turn up the volume, and turn casual fans into all-season fanatics.
6 TV spots, online videos, school support, banner ads, microsite, social media, promotion
Case Study Video
Concourse Board
NCAA Coaches on Mascots
Credits: David Bannecke, Heather Bettis, Jaime Beveridge, Matt Tornetto,
The Big Tree, Blue Collar Productions
The Big Tree, Blue Collar Productions