The Challenge: Create a sharable video that puts a new twist on an overly preached message –
“Don’t Drink and Drive” and make an impression on the ever-targeted Millennial.
No scare tactics or statistics because Budweiser wants people to enjoy their beer, they just don’t want them to drive drunk.
“Don’t Drink and Drive” and make an impression on the ever-targeted Millennial.
No scare tactics or statistics because Budweiser wants people to enjoy their beer, they just don’t want them to drive drunk.
Credits: Gus Black, Director at TPSC; The Big Tree, Producer; Dan Rodriguez, Music at In the Groove
@ Momentum: David Bannecke, Heather Bettis, Craig Stewart
Awards & Recognition
Shorty Awards: Honoring the Best of Social Media / 2015 People’s Telly / AdWeek: Ad of the Day & Ad of the Week / Most-watched ads on YouTube in September / The 10 Most Watched Ads on YouTube in 2014 / Adforum: Top 5 Best Alcohol Ads of the Month – #1 worldwide
Shorty Awards: Honoring the Best of Social Media / 2015 People’s Telly / AdWeek: Ad of the Day & Ad of the Week / Most-watched ads on YouTube in September / The 10 Most Watched Ads on YouTube in 2014 / Adforum: Top 5 Best Alcohol Ads of the Month – #1 worldwide
Thank you.