To convince a highly skeptical public that this great American car brand was making a great product once again, we partnered with an independent research company to keep things real and created Car Hunters – House Hunters for cars.
13 TV spots, 11 online videos, online advertising, website, social media, sweepstakes
Promotional TV Spot, :60
Driver Feature, :60
Website featuring all videos and promoting sweepstakes
Behind-the-scenes video
Case Study Video, 3:00
Credits: Writer/VO Talent: Rhonda Phillips / Production: The Big Tree, GoodGuys / Post: 90 Degrees West / Research: GFK Custom Research
Thank you for watching!