Born from Elevance Health (formerly Anthem), Carelon combined a complex set of legacy businesses together to form a new kind of healthcare services brand. Carelon’s launch campaign, “Perspective is everything,” targeted healthcare leaders who were in it to positively impact people in both care and cost. It showed Carelon’s audience that they shared this vision and were taking action to make it a reality.
.STRATEGY, PRINT, DIGITAL, SOCIAL, VIDEO, SALES TOOLS
Credits: Lindsay Lelivelt, Jocelyn King